Social Commerce Platform

Content-to-commerce platform with media feeds, recommendation engine, IM/groups, and full commerce core for a lifestyle brand.

Project Information

Client: Lifestyle Brand Co.
Date: 2024
Category: Social + Commerce

Technologies: React, Node.js, MongoDB, Redis, Elasticsearch

Key Features

AI-powered content discovery
Social shopping features
Real-time messaging & groups
Inventory management system
Payment & logistics integration

Challenge & Solution

Challenge:

Building a platform that could seamlessly integrate content discovery with commerce while handling high user engagement and transaction volumes.

Solution:

Implemented a microservices architecture with event-driven design, used machine learning for content recommendation, and built a robust commerce engine with real-time inventory tracking.

Result

Increased user engagement by 200% and achieved 35% conversion rate from content views to purchases.

Social Commerce Platform